🟩 CBRE CASE STUDY

SPEEDWAY COMMERCE CENTER, FONTANA, CALIFORNIA

A Multi-Phase, 6.6 Million SF Class-A Industrial Campus

🟦 PROJECT OVERVIEW

Speedway Commerce Center is one of the Inland Empire’s most significant Class-A industrial developments—an institutional-scale, multi-phase campus positioned at the intersection of I-15 and I-10. The site offers direct connectivity to the Ports of Los Angeles and Long Beach, regional labor pools, and national distribution corridors.

Phase I delivers two modern warehouse facilities totaling approximately 1.8 million square feet, supported by more than 100 acres of dedicated trailer and yard infrastructure. The full entitlement spans 6.6 million square feet, making Speedway one of the largest industrial campuses under development in the region.

Designed for e-commerce, logistics, distribution, manufacturing, and 3PL occupiers, Speedway prioritizes operational speed, efficiency, and scalability.

🟥 THE STRATEGIC CHALLENGE

The Inland Empire West submarket operates at the intersection of intense demand and limited Class-A supply. Large-format occupiers expect more than space—they expect performance. They look for operationally efficient buildings with deep cross-dock layouts, 40-foot clear heights, extensive trailer storage, and seamless connectivity to major freeway systems. They also require speed: predictable timelines, rapid delivery, and clarity from day one.

The challenge for CBRE was to present Speedway Commerce Center as a fully credible, investment-ready logistics solution capable of meeting these expectations at scale. That required a cohesive plan that aligned design intent, operational capability, investor confidence, and the ability to begin leasing activity early in the development cycle.

🟧 THE APPROACH

CBRE’s strategy was built around three core principles:

1. Institutional-Grade Design

The campus emphasizes operational clarity and modern logistics performance: 185′ concrete truck courts, deep cross-dock configurations, expansive yard areas, large bay depths, and scalable infrastructure capable of supporting high-throughput operations.

2. Phased Delivery for Flexible Occupier Solutions

Phase I establishes immediate presence and leasing momentum, while Phase II and III provide build-to-suit opportunities ranging from approximately 900,000 square feet to several million square feet—allowing CBRE to address a broad range of tenant requirements.

3. High-Impact Visual Documentation

To bring Speedway to market early—and with confidence—the project required premium visuals that communicated Class-A quality, operational sophistication, and a compelling narrative of readiness.

This visual strategy became a core accelerator for leasing velocity.

🟪 HOW HIGH-IMPACT VISUALS ACCELERATE LEASING VELOCITY

For developments of this magnitude, imagery is not marketing decoration—it is a strategic leasing tool.

Your visual documentation allows CBRE to communicate the value of the campus immediately and effectively.

Aerial Documentation

Aerial imagery communicates the big picture: circulation patterns, freeway adjacency, truck flow, trailer-yard capacity, and the scale of the campus. Logistics teams rely on this information early in the evaluation process.

Hero Architectural Coverage

High-end exteriors establish Speedway as a Class-A, institutional-quality asset. Materials, geometry, and massing are presented with clarity, enabling tenants and investors to assess quality without an in-person visit.

Operational Detail

Your imagery captures critical functional elements—dock positions, truck court depths, trailer storage layout, yard geometry, and turning radiuses. This provides a level of operational transparency that dramatically reduces early-stage questions.

Day + Twilight Presentation

Dual lighting strategies highlight 24/7 readiness, safety, visibility, and after-hours operability. Nighttime imagery is especially valued by occupiers with shift-based or continuous operations.

🟩 WHY THIS IMAGERY LEASES FASTER: EMPLOYMENT OF DECISION-GRADE VISUAL CLARITY

1. Faster Shortlisting

Professional, high-clarity visuals allow national and global occupiers to evaluate suitability quickly, often leading to faster shortlisting and shortened decision cycles.

2. Higher Engagement and Inquiry Volume

Commercial properties supported by premium photography and digital media consistently generate more viewings, more inquiries, and materially faster leasing velocity.

3. More Qualified Tours

When decision-makers can evaluate operational fit visually, they self-qualify. This reduces unnecessary tours and ensures brokers spend time only with serious prospects.

4. Stronger Market Positioning

High-impact imagery positions Speedway firmly in the upper tier of Class-A product. In a competitive logistics market, tenants and investors respond quickly to assets that communicate sophistication and readiness with clarity and consistency.

“Premium industrial imagery doesn’t simply present Speedway—it accelerates decision-making, increases qualified inquiries, and positions the campus as a first-choice option for large-format occupiers.”

🟦 PROJECT DATA (INFOGRAPHIC-READY)

• Total Campus (Entitled): 6.6 million SF
• Phase I Delivery: ~1.8 million SF + 100+ acres of trailer/yard space
• Clear Height: 40′
• Truck Courts: 185′ concrete truck courts
• Loading: Deep cross-dock design
• Vehicle & Trailer Parking: Extensive auto and trailer storage capacity
• Financing: $756M senior and mezzanine financing secured
• Location: Immediate access to I-15 / I-10 interchange
• Target Occupiers: E-commerce, logistics, distribution, manufacturing, 3PL

🟥 RESULTS & MARKET IMPACT

1. Institutional Validation

The successful financing package underscores market confidence in the development’s scale, design, and long-term viability.

2. Accelerated Leasing Momentum

Because the campus is visually documented with clarity and precision, leasing teams can begin outreach and pre-leasing discussions far earlier—reducing vacancy risk across all phases.

3. Strengthened Rent Strategy

High-end visuals reinforce Speedway’s position as an elite Class-A logistics asset, supporting premium rent expectations in a market defined by supply constraints.

4. Scalable Marketing Framework

The visual system extends seamlessly across multiple phases, giving CBRE a consistent, repeatable method to present each building as it comes online.

🟧  YOUR NEXT STEPS AS A DEVELOPER TO INCREASE YOUR SALES AND LEASE VELOCITY

Explore how a coordinated visual strategy—across exterior, interior, aerial, and context—creates measurable momentum for industrial assets.

→ Schedule a 20-minute strategy call 

🟩 FOR DEVELOPERS & REITS: ACCELERATE LEASING. SUPPORT PREMIUM RATES. PRESENT WITH INSTITUTIONAL CLARITY.
See how our integrated visual systems shorten decision cycles, strengthen market positioning, and help assets enter the market with confidence.

→ Schedule a 20-minute strategy call 

🟧   FOR GENERAL CONTRACTORS: SHOWCASE YOUR BUILD QUALITY WITH DOCUMENTATION THAT WORKS AS HARD AS YOU DO.
Our integrated project documentation highlights craftsmanship, construction accuracy, and operational readiness—supporting future bids, awards, and smoother turnover to leasing teams.

→ Schedule a 20-minute project documentation call 

🟪 FOR INSTITUTIONAL INVESTORS: IMPROVE UNDERWRITING CLARITY WITH DECISION-GRADE VISUALS

Support underwriting, investment committee review, and portfolio decision-making with comprehensive visuals that provide spatial, operational, and market context beyond spreadsheets.

→ Schedule a 20-minute underwriting clarity call